These embroidery patterns have been transferred to old brown paper grocery bags. They have designs that appear to have been from around the turn of the century. The paper appears to be waxed or oiled, which I'm sure has kept it from falling apart.
The patterns below early examples from the Joseph Walker Co. These patterns are from the late 1930's. The first was designed to iron onto children's clothing, crib covers, pillows, aprons, etc. to "give an embroidered effect". The second was an iron on transfer meant to be embroidered.
The last one I will show is also a pattern ordered from the newspaper. The address label on the envelope has been cut from the newspaper and filled out by the person who ordered it. This is from 1976. That was the year when quilting here in the United States had a resurgence. This was the Bi-Centennial year for this country and many "old" crafts were being revisited for fairs, school projects, demonstrations, etc. This soon carried over into home decor. I remember a popular wallpaper I wanted that had reproductions of old Sears & Roebuck catalog pages from the 1800's. Quilt patterns came out in magazines and many women started quilting again because there was a new appreciation for old crafts. The pattern here is one for a State Bird quilt.
I really love OLD things like this! I don't know if it's the history behind them that intrigues me, or the "romantic" ideas I form in my imagination about the people using them and the times they lived in. Some day maybe I'll make a quilt with some of these embroidery patterns worked up in the centers of blocks. If nothing else, I feel inspired when I look through them and that's worth a lot to me.